The Embassy of Monaco in London welcomes « Grace De Monaco » for the Launch of their new perfume

H.E. Mrs Evelyne Genta with the CEO of Grace de Monaco and the event team - 22/06/2023

On the 22nd June, Representatives of « Grace de Monaco » were in the Embassy of Monaco in London for a reception in honour of the launch of their new perfume « Ombre Sereine ». Grace de Monaco is a luxury brand part of the American charity « Princess Grace Foundation ». The Foundation honours the late Princess Grace and helps new artists in the world of theatre, dance and cinema. Around twenty journalists and social media influencers were present.

On the morning of the 22nd June, H.E. Mrs Evelyne Genta attended an event at The Connaught where the perfume designer of « Ombre Sereine » gave a presentation on its creation. Several journalists and influencers specialized in cosmetics were able to ask questions regarding the new fragrance.

To start the reception at the Embassy, H.E. Mrs Evelyne Genta gave a short welcome speech and stressed the benefits of having a luxury brand entirely dedicated to funding a charitable endeavour. She also talked about the mission and the success of « Princess Grace Foundation ».
Following this, Mrs Claudia Poccia, the CEO of Grace de Monaco since November 2022, gave a speech about the brand « Grace de Monaco » and their future products.
Mr Xavier Blaizot, perfume designer and creator of « Ombre Sereine » talked about the process and his inspirations behind the creation of the perfume.

Following the speeches, the guests had the opportunity to discuss with Grace de Monaco’s representants as well as Mr Blaizot to have more information on the perfume creation and the brand itself. They were also able to ask questions regarding the Princess Grace Foundation and the help given to artists since its creation.